Amazon made a big splash in June when they announced a deal to acquire Whole Foods, and an even bigger splash this week when they announced that they’d slash the notoriously high prices at Whole Foods effective immediately upon the deal’s closing — today. A statement by Jeff Wilke, CEO of Amazon Worldwide Consumer, said, “We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.”
We’re down with that! Especially for families, where one food budget has to stretch across three, four, five or more eaters.
While prices for more products will be cut over time, as the two companies integrate, the cost of many items will be reduced starting today. Here’s what you can but at Whole Foods for less starting right now:
* Organic baby kale and baby lettuce
* Organic avocados
* Whole Trade organic bananas
* Organic Gala and Fuji apples
* Organic large brown eggs
* Organic responsibly-farmed salmon and tilapia
* Animal-welfare-rated 85% lean ground beef
* Organic rotisserie chicken
* Creamy and crunchy almond butter
* 365 Everyday Value organic butter
There’s also good news for Amazon Prime members: Prime will become the Whole Foods customer rewards program and offer additional special savings and in-store benefits.
And whether or not you’re a Prime member, products that are a part of the Whole Foods private label lines, including 365 Everyday Value, Whole Foods Market, Whole Paws, and Whole Catch, will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now, which offers same day delivery.
One last piece of important news from this merger that has nothing to do with prices, but might be useful to busy parents: Amazon Lockers will be available in select Whole Foods stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market for pick up and — this might save me — can send returns back to Amazon during a trip to the store. As in, no separate trip to the post office or UPS store.